Problem
The average young adult tends to lack the discipline to reach their fitness goals. They often find themselves starting their journey but end it relatively quickly. We need a solution that gets people moving and encourage them to continue exercising on the daily.
Solution
FiTown, an app that allows users a way to compete with friends on fitness streaks. Whether you like cardio or lifting, FiTown let's users to motivate within their community and grow a town based on reaching goals and surpassing them.
surveying for insight
Our objective with this survey was to understand what the majority of people do for fitness and what is their motivator. These are the questions we asked and the answered we received.
82% said they do workout.
The majority of users who said no mentioned they were lazy.
Top answers: Running/walking and Weightlifting
Friends on the app, incentives/rewards, competition, and progress trackers.
Goal setter, games, Video instructions
Our research revealed that users are driven by a combination of social interaction, competitive elements, and tangible rewards. The social aspect allows users to connect with others, fostering a sense of community and shared goals. Competition adds an exciting dynamic, encouraging users to push their limits and achieve personal bests. Meanwhile, a reward system provides motivation by offering incentives for reaching milestones, thus enhancing user engagement and satisfaction.
In light of this, we explored various strategies to integrate gaming elements into our app. Initially, we drew inspiration from Pokemon Go, particularly its ability to encourage users to engage with their surroundings. However, we concluded that Pokemon Go's approach was not entirely suitable due to its limited diversity in promoting different forms of physical activity.
Following an extensive brainstorming session, we identified key elements that contribute to a game's addictive nature and user retention. Games such as Clash of Clans and Bakery Story exemplify how competition and progression motivate users to return. We conceptualized a town-building game that incentivizes users to expand their town through various forms of physical exercise.
By offering rewards and recognition, FiTown encourages users to engage in friendly competition and strive for excellence in developing their towns. This gamified approach not only motivates users to enhance their creativity and strategic planning but also fosters a sense of community as they share their achievements and learn from one another.
Monitor your daily activities and set personalized targets to improve your health. By using advanced tracking tools, you can analyze your performance, identify areas for improvement, and celebrate milestones as you progress towards a healthier lifestyle.
FiTown offers personalized workout suggestions and tutorials tailored to user preferences during the account setup process. This feature is particularly beneficial for fitness newcomers, providing them with a structured and accessible way to begin their fitness journey. The platform also includes a progress tracking system, allowing users to monitor their improvements over time and adjust their routines as needed to achieve their fitness goals.
Log daily activities like walking or yoga to earn coins, track progress, and unlock features, making fitness more engaging.
FiTown's tracking system records your progress, helping you visualize your fitness journey and identify areas for improvement. Regular updates allow you to set realistic goals and celebrate achievements, boosting motivation.
Achieving your objectives allows you to accumulate coins, which can be utilized to expand and enhance your town. The larger your town becomes, the greater the sense of fulfillment you will experience throughout your fitness journey. Personalize your town to reflect your unique preferences and style.
Demonstrate your achievements to peers and inspire them to persist in their fitness endeavors. A leaderboard will display the top participants, and there will be opportunities to explore the towns of friends. Engage in friendly competition to develop the most expansive town in FiTown.
Upon achieving a personal milestone or exceeding a set target, users are awarded additional coins. These coins can be utilized to further develop their town which can incentive a user to continue their journey.